If you have a small business and you are trying to move it to the next level then networking is the way to go. You get the best of everything with a network without having to pay for any of it. Read on to find out how to get mentorship, qualified leads, and a ton of free products and services all through networking.
A network is a system where a group of non-competing, complimentary businesses get together and agree to help each other. The mastermind that a network generates can solve unbelievable problems for the members’ businesses, problems that could NEVER be solved alone. The goal is that you all agree to help each other, using your individual skills to benefit anyone else that may run into a problem where you excel.
In addition to the problem-solving mastermind, you will also gain the benefit of bartering. Here, you can swap products and services in exchange for the work that you perform. For example, if you are an accountant, you could get free legal work done in exchange for a tax return. This process alone can be worth thousands of dollars, well worth the time of admission into the network.
Lastly, there is the referral process. When you get customers into the network and they need a service that your business cannot provide, you will refer then to another member. This keeps the business inside the network, and you also look very professional, because you are recommending someone you know and the customer will see that you are just helping them, not making a dime off the transaction.
The 3 parts of a network are so valuable that any business which belongs to a network is at a much greater advantage than those that are not. You will have a huge support system when times get tough, and they will get tough. You will have a potential source of loans if you need money quickly. You will have a mentor. You will have a huge arsenal or service at your fingertips that you can barter with for free. Most of all, you will end up with a steady stream of customers flowing through your business. If your network is large enough, you may be able to generate more work than you can handle. Wouldn’t that be a nice problem to have? If that is the case you could even expand the network into multiple businesses in the same category. Networks are very flexible and definitely worth the effort if the right members are chosen carefully.