3 Benefits to Using a Newsletter For Your Small Business Marketing

Your small business can reap many benefits from having a newsletter to offer to your current customers or potential clients. See the top three reasons why you should offer an ezine (electronic magazine) to your mailing list subscribers to help increase your profits and utilize this effective form of small business marketing.

Continued Contact

Without your customers, you would have no business. Keeping in contact with your clients enables you to continue your relationship with them. You will also have the opportunity to easily offer discounts, coupons, special subscriber only sales, introduce new products or services, and encourage referrals.

Gain New Customers

Using an ezine can assist in turning a one time visitor to your web site or store into a client for life. People tend to shop around and compare companies, products or services before deciding to purchase. If these same people see that you offer a free newsletter, you are giving them an opportunity to learn additional information about your business and products or services. Once you have shown them how great your company is, you will have them hooked.

Show Your Expertise

You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.

Running your business does not leave you with much time for an additional marketing technique; however, offering an e-zine for your subscribers can be very profitable. Just keep in mind the following tips:

  • Keep it short – include a tip or two, some information about a product or service, and offer a coupon or discount.
  • Send it out weekly, bi-weekly, or monthly. More often than that will tend to aggravate your subscriber base and possibly cause them to unsubscribe.
  • Write several ezines at one tip and set them up to be sent them out automatically on your desired dates. You could even write a year’s worth at one time.
  • Offer easy sign up form on your website for your subscribers.

Begin using this effective small business marketing technique and realize the potential increased profits you could be receiving.

MLM Business Opportunity Network Marketing – What You Should Know

So you want to know where to go to make money with an MLM business opportunity in network marketing. You will go to many websites that will try to persuade you to sign up with them and they will show you how to succeed.

The truth to all of this network marketing business is that you need to do real work to achieve real results. There are many scams out there and there are many reputable companies. Pick a company that you are passionate about and learn the business inside and out.

Business Opportunity

Many companies that have a service or sell a product will offer affiliate commissions if you sell them. The MLM companies realize the power of direct sales and business by referrals. This is often the cheapest and easiest way for them to start a business and to experience growth. They do not have to spend millions of dollars on up front advertising. They can just pay people to sell their product AFTER the product is already sold. This is great for them because the sales person is motivated by the sale and the company does not have to spent any money until their is already a sale.

The business opportunity for the sales person is a great opportunity only if you have the correct knowledge on how to sell and how to recruit people into your business. This is the most important part. The company does not care if you sell a couple packages and then quit of give up. They will just have more people sell and do the same thing.

You see, it is really up to you to be successful and grow your own business. This is also nice because you are working for yourself and you should be growing your own list so if the company goes out of business you can refer a different product or service to your list of people

A lot of people do not realize that this takes some time and a great deal of work in the beginning. This will all pay off in the future.

Compensation

The payment plan for these MLM businesses are very attractive when looking at the possible growth and income you will make by selling products and services. Realize the work and commitment involved in selling the products. This takes great endurance and patience.

MLM companies always pay on multiple levels and reward you for the performance of the people that you sponsor beneath you. This is very important. Many people become really successful because of the performance of others. Essentially they are earning money while they sleep because people are working for them all the time.

This only happens when you are a great leader and are able to duplicate your success with others. I would highly suggest before getting into an MLM system to review training systems and learn how to market effectively.

Local Business Marketing Online

It may seem strange at first to hear that I recommend local Businesses include article marketing as part of their business marketing strategy.

After all an article written by a Minneapolis Pest Control expert may not be relevant to readers in Brisbane, Australia, or London and yet the article will be distributed worldwide once it is posted on an internet article directory.

It’s not likely even that a home owner fighting bed bugs in Madison, Wisconsin will call on this Minneapolis business. Why then bother?

Well, there are a couple minor reasons and one major. Let’s deal with the minor ones first.

The very act of writing an article tends to focus the mind. You know your business inside and out, but can you effectively communicate it to others? Writing an article can help you identify your unique selling proposition and put it into words. Now many business people can do that in a flash, while others will struggle with it at first.

Learning how to communicate in an article will help you in all other presentations and it has the great advantage of allowing you to rip up your false starts until you get a solid statement composed.

The second minor reason is that in addition to impressing your spouse or even yourself, you are now an author. And that in and of itself carries with it a perception of authority and expertise. Now of course you are an expert in your field, but your status as an author helps reinforce that image with others. And that’s a good thing.

But the real reason to write articles is the power article marketing has in raising your web page higher in the search engines. It’s not the article per se that matters, it’s the back link you get from the article directory that publishes your article. This by itself is good news, but the power of article marketing isn’t in just getting your article on the directories.

Far more powerful is the result of it getting it republished in many different blogs, and ezines around the world. A well written article, that makes a clear point and is easy or even fun to read is likely to be picked up by others. And each time it is, you get another back link to your web site.

There are many factors that play an important role in how well your web site is rated by Google and the other search engines. But once the basics are taken care of, the dominant factor is how well respected your web site is. The search engines measure this my taking note of how many other web sites are linking back to your web page and who those sites are.

Within a local market, like my home town of Minneapolis a doctor, photographer, dentist, window replacement contractor, etc doesn’t need to have the most popular web site in the world, just the most popular in the Minneapolis area. If they are they will rank higher than most if not all their competitors.

And since these days more people search for businesses online rather than via the Yellow pages as they did in the past, this is a significant advantage. An advantage that results in more new customers and more profits.

And that is exactly why I advise local business in the Twin Cities area and elsewhere to market their business using article marketing as a significant part of their business marketing strategy.

Start Your Own Business – 5 Positive Signs That Will Determine If a Business is Right For You

Starting any type of business is a serious undertaking. You want to make sure that any business that you start is the right one for you. However, the question is, ‘How do you know that a certain business is right for you?’ The best way to find out is to determine how it makes you feel. If a certain business makes you feel like you’re back in high school and you can’t get a date for the senior prom, then that business is not for you. On the other hand, if it makes you feel like dancing the night away (and the morning and afternoon, too), then not only is it a good fit, but may also be a lifesaver. However, there are also other factors to consider when deciding whether or not a business is the right one for you, and you must examine them very closely before choosing either way.

You’re an Expert
You know the business inside and out. In fact, you know it so well that if you were to appear on “Jeopardy” (the TV game show) as a contestant with your business expertise as the only category, you would not only be the big winner, but would also amaze the millions of TV viewers watching the program. As an expert, you are highly confident in your knowledge of the business, and therefore would be a big handful for your competitors.

It’s a Labor of Love
It’s something that you absolutely love, and could do all day long. You would love the business so much that you’d almost end up having a strange extra-marital affair with it. You would do the business every single minute of the day, if sleep wasn’t such an important health issue. Also, you would almost forget that it’s lunchtime, and persist in your work as the clock ticks pass the noon lunch hour. You would be love sick if you were away on vacation, and the business couldn’t go with you. You would talk about it, and drive others crazy as a result. It would be the love of your life; next to your spouse and children, of course.

You are the Best Salesperson for Your Products and Services
You could sell the products and services with ease. Your unique selling proposition would make you highly competitive in the marketplace, and potential customers would see you as the authority. In turn, they would know that they could trust you., and would therefore do business with you. You would neither need nor want to be pushy. However, you would be affectionately persuasive when it came to helping your customers, because you know the benefits of your products and services.

You Can Afford It
Whether you personally had the cash to purchase the business or not, you would get the startup funds through creative financing and clever negotiation. You would then tap into your labor of love for the business, and make it very profitable. This would ultimately ensure that you could afford it in the near future. The business would remain in the “black” throughout your period of ownership, because of your wise economic strategies in connection with expenditures, profits, losses, and investments. You would take care of it well enough for it to regularly increase its annual profit margin.

It Needs You
The business couldn’t do without you. It’s very survival would depend on your leadership and decision-making. In your presence, the business would operate smoothly. However, out of your presence, it would not do as well, because you know it better than those left to manage it. It could only exist, because you make smart decisions to ensure both its survival and growth. No one could run the business the way you could, and it wouldn’t want anyone at the helm but you anyway. It would allow you to spend how you saw fit, because you would do so sensibly. It needs you as its leader, ruler, and chief.